Everything I know about shipping software, written down and filmed.
Eleven modules. The reference application built end to end, in front of you. Every template. Every error decoded. You do it yourself, on your own schedule — and you finish with something live.
I went from barely being able to connect a printer to my computer to building a real software company with AI — over 100 users in the first four weeks, and $100,000 in written investment offers within two meetings of launching.
Those are my results, and they are not typical. I have no idea what you'll do — that depends on your idea, your market, and how hard you work.
Founding price. Going to $497. 30-day refund, no conditions.
Everything in the box
What you get, and what it would cost you otherwise.
I’m not going to put made-up numbers next to these. Every figure below is what the actual alternative costs — go and check them.
The complete 11-module curriculum
Instead of: A dev bootcamp, or a course you don't finish
The reference application, tagged at all 13 build steps
Instead of: An agency prototype
One written Idea Viability Review from me
Instead of: A scoping session with a product consultant
The Error Atlas — lifetime access, updated forever
Instead of: Every hour you'd pay a freelance dev to explain an error
The Idea Bank — 50 pre-scoped, scored projects
Instead of: The weeks you'd lose building the wrong-sized thing
Every template, worksheet and checklist
Instead of: Writing them yourself, badly, at 11pm
macOS and Windows tracks
Instead of: Guessing which half of the tutorial applies to you
The private community
Instead of: Being alone with it, which is where most people stop
12 months of curriculum updates
Instead of: Buying it again next year when the tools move
A development agency quotes $50,000 and up to build your idea — before anyone knows whether a single person wants it. A freelance developer runs $80–150 an hour. A bootcamp is months, and teaches you to be an engineer, which is not what you asked for.
This is $297.
The curriculum
Eleven modules. One deliverable each.
Setup
Five accounts, the six terminal commands you'll ever need, and a live URL in ninety minutes. You get the win before you build anything.
Decide
The one-sentence core. Ten real ideas cut down on camera. The complexity rubric that scores your idea before you waste a week.
Specify
Your Architect and Engineer configured. The MVP Specification, written with you, live.
The Machine
The Operator Loop. The Master Build Request. Git without the theory.
Data
Supabase from zero. The moment your app stops being a picture and becomes software.
Identity
Sign-up, ownership, row-level security — and the two-account test that proves nobody can read anyone else's data.
When It Breaks
The Debugging Packet, the Error Atlas, and three unedited debugging sessions. Real ones. Nothing staged.
Ship
Environment variables, the five test paths, and rolling back a bad deploy in ninety seconds.
Make It Real
Empty states, error states, then the visual pass — in that order, on purpose.
First Users
Thirty individual messages. The seven-question conversation. What to change and what to ignore.
What Comes After
MVP to MLP. The four questions that decide whether it's a business.
Plus an optional advanced track: payments, AI features, email, file uploads, scheduled jobs, and analytics.
What you build
Two things at once. That’s the trick.
You follow along building Feedback Loop — a real, complete, deployed application. Every step is a tagged repository, so if you fall behind you clone the tag you’re on and rejoin instead of quitting.
And from Module 1 you apply every lesson to your own idea. The reference app is the safe rail. Your project is the point. In week four you use the thing you built to collect feedback on your own product.
Zero risk
30 days. Full refund. No conditions attached.
I don’t ask how much you watched. I don’t ask you to prove you tried. Email us within 30 days and it’s done — and every template and worksheet you downloaded stays yours.
Which one should you buy?
This is genuinely enough. A lot of people build the cheap thing deliberately incomplete so you’re forced upward. I’m not doing that — if you finish things on your own, buy this and go.
The Lab exists for the person who’s going to hit the wall at 11pm and needs someone to ask. If that’s you, buying this instead is a false economy — you’ll stall in week two and it’ll cost you the idea.